Meet the winners of our Citymart Challenge

We partnered with the City of Melbourne and Citymart to find innovative solutions to two unwanted consequences of rapid urban development in Melbourne, transport congestion and social disconnection.

We have collaborated with the City of Melbourne to develop a how-to guide for local government stakeholders. This guide explains how to design and run an open innovation challenge using case studies from the Citymart Challenge and the Open Innovation Competition on Accessibility.

Download the PDF

Download an accessible version

Image: Marco De Luca, Star Weekly


Victorian-based startup Joinwheels is a peer-to-peer e-hailing app that encourages like-minded passengers—colleagues, fellow workers or friends— with similar routes or destinations to find and connect with co-travellers.

The app aims to reduce congestion on the roads during Melbourne peak hour by encouraging e-hailing among fellow commuters. Commuters may work at the same corporation or organisation.

Find out more about Joinwheels.

"JoinWheels, provides a social ride-sharing mobile app, which is free to use and empowers the daily corporate commuter to connect and travel with like minded co-travellers."

"Winning the Melbourne Citymart challenge is a great honour and a huge boost to our a team we are exhilarated."

Mayank Shukla, Joinwheels

Image: Matt Jelonek, Community News Group, Fremantle Gazette


Fremantle-based startup Freewheeler is a new mobility system that uses mobile technology to automatically track commutes, recognise transport modes, map trips and reward sustainable and healthy travel choices.

The app was created by Alex Fletcher and aims to encourage healthy and active multimodal people and cities, awarding points to app users depending on how good their travel choices are for their health, decreasing road congestion and for the environment.

Find out more about Freewheeler.

"Freewheeler will ease congestion and increase social connection across Melbourne by rewarding and supporting commuters for walking, cycling and taking public transport..."

"Freewheeler is delighted and excited to be a joint winner of the Resilient Melbourne Citymart Challenge."

Alex Fletcher, Freewheeler

The Resilient Melbourne Citymart Challenge invited creative, feasible and impactful ideas to bring new thinking to address the challenge problem: to help reduce transport congestion, and/or make the experience of travel more socially fulfilling, thereby making an important contribution to our city’s resilience.

In embracing Citymart’s open innovation approach, we are avoiding being overly prescriptive in presenting this challenge. Solutions might work at a very local or a metropolitan scale, they may take advantage of emergent technologies, be completely digital and data driven, or only analogue, they may address the needs of individuals or groups, rely on process, infrastructure, communications, or art. It’s all up to you.

Success measures might include:

For social connection –

  • decline in stress-related conditions that people attribute to travel time or conditions
  • incidents of positive social interactions during journeys
  • increased sense of belonging in local neighbourhoods
  • increased participation in community

For congestion –

  • decreased volume of traffic
  • decreased travel time
  • decreased crowding on public transport
  • effective multi-modal transport sharing
  • decreased transport costs associated with congestion
  • decreased vehicular pollution

Fundamentally, our focus is to enhance our city to be more socially connected and cohesive. Solutions that clearly articulate how they will contribute to this outcome will be viewed particularly favourably.

Given that these solutions must be relevant to local government delivery in Victoria, and Resilient Melbourne’s guiding principles, we are not looking for ideas that focus on large infrastructure procurement, or require the reconsideration of the city’s structure or governance. The attraction of this challenge is in identifying solutions that can fit into the existing context. Solutions may be tried and tested products, prototypes, or in the form of transformational ideas.

Again – what we are looking for are creative, impactful and, fundamentally, feasible ideas to bring new thinking to address the Challenge problem: to help reduce transport congestion, and/or make the experience of travel more socially fulfilling

Following registration (see below), submitters will be asked to provide statements of up to 200 words against each of the five evaluation criteria:

  1. Problem alignment – the extent to which the solution addresses the challenge problem;
  2. Local suitability – the extent to which the solution fits the greater Melbourne context;
  3. Feasibility – the ease, including cost, with which the solution can be implemented;
  4. Impact – the extent to which the solution can create change;
  5. Inclusion and community participation – the extent to which the solution involves the community.
Submissions will be reviewed by a “Challenge Panel” including:
  • Mark Curry, Executive Director, Office for Suburban Development, Victorian State Department of Environment, Land, Water and Planning;
  • Lars Coenen, City of Melbourne Chair in Resilient Cities, University of Melbourne;
  • Fiona Coull, Interim Executive Director, Customer Services, Public Transport Victoria;
  • Billie Giles-Corti, Director, Urban Futures Enabling Capability Platform, RMIT University;
  • Michelle Fitzgerald, Chief Digital Officer, City of Melbourne;
  • Geoff Lawler, Chair of Resilient Melbourne Steering Committee;
  • Michel Masson, Chief Executive Officer, Infrastructure Victoria;
  • John Merritt, Chief Executive Officer, VicRoads;
  • Brian Negus, General Manager Public Policy, RACV;
  • Jan Owen, Chief Executive Officer, Foundation for Young Australians;
  • Scott Tanner, Chair, Committee for Melbourne.
The first round of evaluations will determine a shortlist of finalists. These submissions may be required to provide additional information before a second round of evaluations is undertaken to determine the challenge winner(s).

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