Meet the winning submissions of the Resilient Melbourne Citymart Challenge!


“Freewheeler will ease congestion and increase social connection across Melbourne by rewarding and supporting commuters for walking, cycling and taking public transport…”Alex Fletcher, Freewheeler

We are pleased to announce Fremantle-based startup Freewheeler as a joint winner of the Resilient Melbourne Citymart Challenge.

Freewheeler is a new mobility system that uses mobile technology to automatically track commutes, recognise transport modes, map trips and reward sustainable and healthy travel choices.

The app was created by Alex Fletcher and aims to encourage healthy and active multimodal people and cities, awarding points to app users depending on how good their travel choices are for their health, decreasing road congestion and for the environment.

Find out more about Freewheeler.

“Freewheeler is delighted and excited to be a joint winner of the Resilient Melbourne Citymart Challenge.”Alex Fletcher

Image: Matt Jelonek, Community News Group, Fremantle Gazette


“JoinWheels, provides a social ride-sharing mobile app, which is free to use and empowers the daily corporate commuter to connect and travel with like minded co-travellers.”Mayank Shukla, Joinwheels

We are pleased to announce Victorian-based startup Joinwheels as a joint winner of the Resilient Melbourne Citymart Challenge.

Joinwheels is a peer-to-peer e-hailing app that encourages like-minded passengers—colleagues, fellow workers or friends— with similar routes or destinations to find and connect with co-travellers.

The app aims to reduce congestion on the roads during Melbourne peak hour by encouraging e-hailing among fellow commuters. Commuters may work at the same corporation or organisation.

Find out more about Joinwheels.

“Winning the Melbourne Citymart challenge is a great honour and a huge boost to our confidence…as a team we are exhilarated.”Mayank Shukla

Transport congestion and social disconnection are two unwanted consequences of rapid urban development in Melbourne, Australia’s fastest growing city. Resilient Melbourne and its partners are looking for innovative solutions that address these dual concerns as we look to effectively manage the growth of our metropolitan city.

The Resilient Melbourne Citymart Challenge invited creative, feasible and impactful ideas to bring new thinking to address the challenge problem: to help reduce transport congestion, and/or make the experience of travel more socially fulfilling, thereby making an important contribution to our city’s resilience.

Melbourne is a proud participant in the initiative ‘100 Resilience Cities – Pioneered by the Rockefeller Foundation’ (100RC). Through this collaboration, Resilient Melbourne worked with Citymart, a 100RC Platform Partner, to explore solutions to one of Melbourne’s chronic stresses – increasing transport congestion and travel times, along with associated negative social impacts.

Melbourne boasts a robust selection of transport types, with viable options for train, tram, bike, and car travel. However, as accelerated growth outpaces transport infrastructure, congestion and overcrowding are often the result. While a number of major public transport and road projects underway or commencing shortly (including the Metro Rail Tunnel, removal of level crossings, and the Western Distributor) will ultimately improve connectivity across greater Melbourne, the work is likely to increase disruption for several years during construction.

Long travel times can mean that people who would spend time being active in their local communities are no longer able to do so, and research by the Grattan Institute, among others, highlights that increased time spent commuting in cars is having profound social impacts on communities, including stress and loneliness, and, at its most extreme, can contribute to alcoholism and family violence.

Even before accounting for the costs of such social outcomes, the Bureau of Transport Economics estimates that transport delays across greater Melbourne cost the community around $2.7 billion per year in additional travel time and resource use. By 2031, it is estimated that the cost of transport congestion and associated delays will hit $9 billion per annum.

For a better understanding of a range of local congestion issues, please see Infrastructure Victoria’s discussion document on road pricing, The Road Ahead. Section 4 is particularly relevant.

Looking to the future, cities around the world are preparing to face accelerated changes in how people travel. Open data driven apps connect us to real time travel information, car sharing and city bike programs are common place, autonomous vehicles are already being tested on city streets, the hyperloop is moving into prototyping.

Melbourne must determine how it will engage with these changes, and seeks to do so in ways that will improve the social connectivity of our communities in the process.

Additional context

The Resilient Melbourne Citymart Challenge is delivered in collaboration with the Resilient Melbourne Delivery Office, in partnership with the City of Melbourne’s Smart City Office.

Resilient Melbourne is an initiative led by the 32 councils that make up metropolitan Melbourne in partnership with the Victorian Government and a range of private and not-for-profit organisations. Further information about our work and additional context that may be valuable to you, including the write up of the Challenge in the first Resilient Melbourne strategy, can be found here.

Resilient Melbourne has three guiding principles:
1. to build on existing structures;
2. to reduce duplication of effort;
3. to achieve tangible benefits for our communities today.

We encourage you to consider these when creating or submitting your solution.

Further reading
  1. The Road Ahead by Infrastructure Victoria
  2. Insights into Australian and New Zealand Road Congestion by Ausroads
  3. What your commute looks like by
  4. Commuting and Personal Well-being by the UK Office of National Statistics
  5. Urban mobility at a tipping point by Mckinsey
In embracing Citymart’s open innovation approach, we are avoiding being overly prescriptive in presenting this challenge. Solutions might work at a very local or a metropolitan scale, they may take advantage of emergent technologies, be completely digital and data driven, or only analogue, they may address the needs of individuals or groups, rely on process, infrastructure, communications, or art. It’s all up to you.

Success measures might include:

For social connection –

  • decline in stress-related conditions that people attribute to travel time or conditions
  • incidents of positive social interactions during journeys
  • increased sense of belonging in local neighbourhoods
  • increased participation in community

For congestion –

  • decreased volume of traffic
  • decreased travel time
  • decreased crowding on public transport
  • effective multi-modal transport sharing
  • decreased transport costs associated with congestion
  • decreased vehicular pollution

Fundamentally, our focus is to enhance our city to be more socially connected and cohesive. Solutions that clearly articulate how they will contribute to this outcome will be viewed particularly favourably.

Given that these solutions must be relevant to local government delivery in Victoria, and Resilient Melbourne’s guiding principles, we are not looking for ideas that focus on large infrastructure procurement, or require the reconsideration of the city’s structure or governance. The attraction of this challenge is in identifying solutions that can fit into the existing context. Solutions may be tried and tested products, prototypes, or in the form of transformational ideas.

Again – what we are looking for are creative, impactful and, fundamentally, feasible ideas to bring new thinking to address the Challenge problem: to help reduce transport congestion, and/or make the experience of travel more socially fulfilling

Following registration (see below), submitters will be asked to provide statements of up to 200 words against each of the five evaluation criteria:

  1. Problem alignment – the extent to which the solution addresses the challenge problem;
  2. Local suitability – the extent to which the solution fits the greater Melbourne context;
  3. Feasibility – the ease, including cost, with which the solution can be implemented;
  4. Impact – the extent to which the solution can create change;
  5. Inclusion and community participation – the extent to which the solution involves the community.

Submissions will be reviewed by a “Challenge Panel” including:

  • Mark Curry, Executive Director, Office for Suburban Development, Victorian State Department of Environment, Land, Water and Planning;
  • Lars Coenen, City of Melbourne Chair in Resilient Cities, University of Melbourne;
  • Fiona Coull, Interim Executive Director, Customer Services, Public Transport Victoria;
  • Billie Giles-Corti, Director, Urban Futures Enabling Capability Platform, RMIT University;
  • Michelle Fitzgerald, Chief Digital Officer, City of Melbourne;
  • Geoff Lawler, Chair of Resilient Melbourne Steering Committee;
  • Michel Masson, Chief Executive Officer, Infrastructure Victoria;
  • John Merritt, Chief Executive Officer, VicRoads;
  • Brian Negus, General Manager Public Policy, RACV;
  • Jan Owen, Chief Executive Officer, Foundation for Young Australians;
  • Scott Tanner, Chair, Committee for Melbourne.

The first round of evaluations will determine a shortlist of finalists. These submissions may be required to provide additional information before a second round of evaluations is undertaken to determine the challenge winner(s).

Melbourne is recognised internationally as an innovative city that attracts attention when it takes action. It has also been ranked by the Economist Intelligence Unit as “the world’s most liveable city” for the past six years. This provides a valuable platform for testing winning solutions.

The reward for the Challenge winner(s) is an opportunity to discuss implementation options with the Challenge Panel. With an expectation that the Challenge will attract a diverse range of solution types at various stages of maturity, discussions will focus on the specific needs of the winning solution(s). As leaders with influence in the Challenge problem domain, Panel members are well positioned to support the winning solution(s), either within their own organisations or across their wider networks.

  • 29 March 2017: Registrations and applications open;
  • 29 March 2017 to 23 June 2017: Ongoing notifications and dialogue between registrants and the challenge host;
  • 23 June 2017: Registrations and applications close (11:59pm AEST);
  • Mid June 2017: Evaluations of submissions begin;
  • Early July 2017: Notification to submitters. Some submitters invited to present further information and/or enter into remote conferencing discussions with the Challenge Panel.
  • 24 July (8-10am AEST): Remote conferencing discussions between finalist entrants and the Challenge Panel;
  • Late July 2017: Winner(s) notified.

Key dates of the Challenge are subject to change. All changes will be conveyed to registrants by email.

Q. What do submitters need to provide?
A. After registering, submitters are requested to complete a submission form that seeks responses (of between 150 to 250 words) against each of the six evaluation criteria. Submitters will also have the opportunity to attach supporting evidence in PDF or Excel. Video or other file formats must be presented as a URL link to a browser-accessed site unencumbered by the need for passwords or further software.

Q. Who can submit a solution?
A. Other than a requirement to be over 18 years old, submissions can come from any submitter, whether as an individual or representing an organisation, and irrespective of the submitter’s credentials or country of residence.

Q. Does my idea need to be a tested solution?
A. You may propose an untested solution. However, assumptions should be rigorous and provable. If the Challenge Panel is interested in your solution, you will be asked to provide additional technical documentation demonstrating the outcomes that you are claiming.

Q. Are costs involved in registration or submission?
A. No – submitters incur no costs.

Q. What are the key dates of the challenge?
A. The Challenge will be open between 29 March 2017 and 23 June 2017. No submissions are possible after 23 June 2017. Other dates will apply only to shortlisted submitters and the winner(s).

Q. What is the geographical and stakeholder scope for the Challenge?
A. Submitters should note their solutions will be evaluated in the context of Greater Melbourne (which may be also be referred to as Metropolitan Melbourne) and all segments of the community that travel (irrespective of modal type) across or within Greater Melbourne.

Q. Is there opportunity to join other submitters to submit a joint or collaboratively developed submission?
A. The online submission platform does not facilitate connections between submitters however we welcome expressions of interest from submitters to connect with other registered submitters (via email: and will notify other submitters of this interest through the notification features on the Challenge Pages.

Q. Can two or more submissions be submitted from one submitter?
A. Yes – on the submitter’s page, a submitter will be able to activate multiple submissions form. Once you have saved one application, this added option will appear.

Q. How do I know the status of my submission?
A. As you build your submission, you will be given the option of saving or submitting. The save function will allow you to return to further develop it later.  The submit function informs us your submission is ready for evaluation.  Please note however, even if you have submitted your submission you will have an ability to unpublish and further develop it right up to the challenge deadline.  The challenge hosts will only gather submissions (that have the a submitted status) at the deadline.

Q. What are the criteria for evaluation of submissions?

A. The Challenge Panel will evaluate submissions based on the following five criteria (each equally weighted at 10 points per criteria):
1. Problem alignment – the extent to which the solution addresses the challenge problem;
2. Local suitability – the extent to which the solution fits the local context;
3. Feasibility – the ease with which the solution can be implemented;
4. Inclusion and community participation – the extent to which the solution involves the community;
5. Impact – the extent to which the solution creates change.

Q. Is there a requirement to present submissions in person?
A. There is no requirement to present solutions in person in the first round of evaluations however we will contact shortlisted submissions to set up discussions (via remote conferencing) with the Challenge Panel as a part of a second round of evaluations. We may also need to contact submitters to address questions the Challenge Panel has of your submissions.

Q. How many finalists and winners will be selected by the Challenge Panel?
A. There will be no pre-defined number of finalists or winners. The number of finalists and winners of the Challenge will be determined by the Challenge Panel as they undertake evaluations.

Q. What is the reward for the winner(s)?
A. The reward for the winner(s) is an opportunity to discuss implementation support with the Challenge Panel, the members of which have interest and influence in the challenge domain.

Q. Who can I contact for further help?
A. Contact the challenge hosts via email:


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